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VinnyLingham — Fri, 12 Oct 2007 02:16:14 CDT

Welcome to the "Clicks To Customers" Wiki!

Clicks To Customers is a book dedicated to exploring the underlying business fundamentals in the online marketing & search engine world. Clicks To Customers is authored by Vinny Lingham, Founder of Clicks2Customers.com currently CEO of Synthasite, a Web Publishing Platorm & Jeremy Palmer, Founder of QuitYourDayJob.com

We are going to adopt an open, collaborative model of writing their book, and will discuss the topics, and look for insights from the community into contributing to each chapter. We're currently in discussions with book publishers to find an innovative publisher willing to publish "Clicks To Customers" as we are looking to publish this book in print and digital simultaneously! Your support in growing the community will be recognized in the book and is most appreciated. We are going to begin outlining our plans for each chapter shortly, for now - the chapter outline is in place and we're looking for ideas on where to take each chapter.

Remember, this is an iterative process - tell us what we're doing right and tell us what we're doing wrong! We're the ones that are going to hit the keyboard - our community is writing the book! Please signup for a WetPaint account now and start contributing to this book wiki!

"Clicks To Customers" is going to focus explaining the online world to the lay person (and we're targeting C-Level executives) - regardless of whether or not they are the CEO of a Fortune 500 company that doesn't understand online - or a small startup. We want people to walk away understand how the money flows in our industry, and and how to grow their online customer acquisition channel. We want to help startups understand how to monetize their business and develop sustainable revenues, and also established companies to figure out how to improve their existing efforts and acquire more customers.

This is not a technical book, but more a unveiling of how the web works, from a practical and monetary perspective.

We've outlined some chapters - we may add more, we may remove some - heck, we may even change the theme of the book! This is an idea - please help us make it a reality!

Best,

Vinny & Jeremy

P.S. Wetpaint doesn't have an ad free version - which we've requested. For now, the ads will be displayed - but we don't make any money out of them!

Monetization of the Web

VinnyLingham — Tue, 09 Oct 2007 17:04:42 CDT