Welcome to the "Clicks To Customers" Wiki!
Clicks To Customers is a book dedicated to exploring the underlying business fundamentals in the online marketing & search engine world. Clicks To Customers is authored by
Vinny Lingham, Founder of
Clicks2Customers.com currently CEO of Synthasite, a Web Publishing Platorm &
Jeremy Palmer, Founder of
QuitYourDayJob.comWe are going to adopt an open, collaborative model of writing their book, and will discuss the topics, and look for insights from the community into contributing to each chapter. We're currently in discussions with book publishers to find
aan innovative publisher willing to
supportpublish us"Clicks To Customers" as we are looking to publish this book in print and digital simultaneously! Your support
in growing the community will be recognized
in the book and is most appreciated. We are going to begin outlining our plans for each chapter shortly, for now - the chapter outline is in
place.place and we're looking for ideas on where to take each chapter.Remember, this is an iterative process - tell us what we're doing right and tell us what we're doing wrong! We're the ones that are going to hit the keyboard - our community is writing the book! Please signup for a WetPaint account
now and start
contributing!contributing to this book wiki!"Clicks To Customers" is going to focus explaining the online world to the lay person
(and we're targeting C-Level executives) - regardless of whether or not they are the CEO of a Fortune 500 company
whothat doesn't understand online - or
the locala schoolsmall teacher.startup. We want people to walk away understand how the money flows in our industry, and
whyand whathow weto dogrow istheir online realcustomer andacquisition tangible.channel. We want to help startups understand how to monetize their
business,business and develop sustainable revenues, and also established companies to figure out how to improve their existing efforts and acquire more customers.
This is not a technical book, but more a unveiling of how the web works, from a practical and monetary perspective.
We've outlined some chapters - we may add more, we may remove some - heck, we may even change the theme of the book! This is an idea - please help us make it a reality!
Best,
Vinny & Jeremy
P.S. Wetpaint doesn't have an ad free version - which we've requested. For now, the ads will be displayed - but we don't make any money out of them!